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Become a leader in health care services

The competition has never been higher in optometry retail. The percentage of consumers browsing online and even purchasing is growing rapidly, and convenience and low-price are winning out over service and personal guidance.
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To increase customer loyalty, and avoid competing merely on price, optometry retailers must provide more value for money through add-on services and novel experiences – such as health care-related services.

This makes sense as optometrists have been a primary care provider representing an entry point into the health care system for quite some time. Provision of more than basic services to meet the refraction-related needs of their clients, is only an amplification of this concept.

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Why should Eye Wish Opticiens move into health care?

Several market players in Netherland's optometry market are providing free eye exams in order to attract more clients. It would differentiate the Eye Wish brand from other players, if retinal exams with fundus camera were included in the 'Totaalscan'-eye exam. In the Netherlands, individual optometrist stores have begun adopting fundus cameras and are performing retinal screenings, thus proving how it is indeed legally okay to do so. By doing so, optometrists have found that providing health care services will increase the customer loyalty and the number of touch points with the individual client.

A retinal exam will need to be carried out at least once every year and will allow you to get informed on the clients ocular needs continuously. Providing health related services allows you as a brand, and the individual store, to have more touch points with the client, increasing the possibility of additional sales through more frequent visits to the store.

Insurance providers are also interested in healthier clients, so your current collaboration with health insurance companies (VGZ, Univé, IZZ Zorgverzekering and Menzis) could possibly be expanded to include reimbursement/payment for preventive or yearly screenings for the most common eye-diseases for their clients.
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Adopting fully automatic fundus cameras allows for a much quicker and easier approach to taking retinal images. Using Artificial Intelligence (AI) in combination with Tele-medicine lowers the cost of each screening, while keeping the accuracy high. AI has the added benefit of allowing your employees to get started with retinal exams much quicker than with ordinary training/educational programmes. This means a lot, when performing a roll-out in your 240 stores!

Issues in providing health care-services

Entering the field of providing health care related services means several questions must be answered. A large equipment and employee education investment is required - how do you construct a business case with positive ROI? How do you ensure compliance with regional and local regulations and buy-in from local ophthalmologists? How do you maintain a high accuracy of the eye screening and ensure homogenous customer experiences across an entire chain of stores?
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RetinaLyze System A/S (Ltd.) is a Denmark-based software company providing artificial intelligence and telemedicine solutions to the Optometry and Health care industry. With RetinaLyze, you can screen retinal images for the most common eye diseases and get instant results, which are on par with manual gradings.
Our Artificial Intelligence (AI) and Telemedicine solution helps the optometry retailer enable their staff to provide health care-related services quickly.

Disrupt your market with AI
AI makes it possible to provide retinal screenings despite the fact that not all of your employees have the necessary education and experience. By using artificial intelligence, your business and your customer’s experience becomes homogeneous and independent of which of you staff members are at work. It is also not necessary to develop long-term educational programs for the entire staff. Instead, you are able to disrupt your market and offer health care related services quickly.
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Since we have solid experience in roll-outs of new concepts in optometry retail, we can be a partner in implementation, education, technology, marketing and benchmarking.
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See how Profil Optik became a leader in health care services

Learn how Profil Optik (Synsam Nordic) used RetinaLyze to become a leading provider of health care services. Gitte Sørensen, Product Manager at Profil Optik, explains how they have gained value from using RetinaLyze in their optical stores.
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She's especially excited about the validity of the AI algorithms and how the help, provided by ophthalmologists directly in the system, removes any doubt their optometrists and customers might have.

Try RetinaLyze free for 30-days

Try RetinaLyze and find out how your brand can easily increase your customer loyalty by providing your customers with health care-services. If you would rather send me an email, contact me via lbu@retinalyze.com.
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