The competition has never been higher in optometry retail. The percentage of consumers browsing online and even purchasing is growing rapidly, and convenience and low-price are winning out over service and personal guidance. To increase customer loyalty, and avoid competing merely on price, optometry retailers must provide more value for money through add-on services and novel experiences – such as healthcare-related services.
This makes sense as optometrists have been a primary care provider representing an entry point into the healthcare system for quite some time. Provision of more than basic services to meet the refraction-related needs of their clients, is only an amplification of this concept.
Entering the field of providing health-care related services means several questions must be answered. A large equipment and employee education investment is required - how do you construct a business case with positive ROI? How do you ensure compliance with regional and local regulations and buy-in from local ophthalmologists? How do you maintain a high accuracy of the eye screening and ensure homogenous customer experiences across an entire chain of stores? RetinaLyze System A/S (Ltd.) is a Denmark-based software company providing artificial intelligence and telemedicine solutions to the Optometry and Healthcare industry. With RetinaLyze, you can screen retinal images for signs of the most common eye diseases and get instant results, which are on par with manual gradings. Our Artificial Intelligence (AI) and Telemedicine solution helps the optometry retailer enable their staff to provide healthcare-related services quickly.
Disrupt your market with AI AI makes it possible to provide retinal screenings despite the fact that not all of your employees have the necessary education and experience. By using artificial intelligence, your business and your customer’s experience becomes homogeneous and independent of which of you staff members are at work. It is also not necessary to develop long-term educational programs for the entire staff. Instead, you are able to disrupt your market and offer healthcare related services quickly. Since we have solid experience in roll-outs of new concepts in optometry retail, we can be a partner in implementation, education, technology, marketing and benchmarking.
Becoming a leader in healthcare services
Learn how Profil Optik (Synsam Nordic) used RetinaLyze to become a leading provider of healthcare services. Gitte Sørensen, Product Manager at Profil Optik, explains how they have gained value from using RetinaLyze in their optical stores. She's especially excited about the validity of the AI algorithms and how the help, provided by ophthalmologists directly in the system, removes any doubt their optometrists and customers might have.
Testimonial from Profil Optik (Synsam Nordic)
Some of our happy clients
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